Job Listings Suggest Apple Is Building a Metaverse of Its Own

  • Apple is looking for engineers who can develop a 3D mixed-reality world for its coming headset.
  • Apple is competing with Meta and other tech companies in a race to develop VR and AR headsets.
  • Tim Cook and another Apple executives have previously said they avoid using the word “metaverse.”

Apple is looking for engineers to build a 3D world for its yet-to-be-announced mixed-reality headset, Bloomberg first reported.

The company’s development of a virtual and augmented reality headset was reported in early 2021, and trademark filings from August show that Apple may call the headset “Reality One” or “Reality Pro.”

Job listings from Apple’s Technology Development Group show that the tech giant is looking for people to make content for its headset — like software producers to work on visual effects for augmented reality and virtual reality environments, and people to build a video service with 3D content.

One listed position for a senior software engineer in graphics and simulation says it’s looking for someone with “experience in 3D graphics to drive building a simulation and synthetic data pipeline for machine learning training.”

Apple did not immediately respond to an Insider request for comment on the job listings ahead of publication.

The headset is expected to have 12 cameras to show the wearer real-time video of the outside world, and could cost $3,000, The Information previously reported.

While a 3D mixed-reality world sounds a lot like what Mark Zuckerberg’s Meta is seeking to build out in coming years, don’t expect Apple to use the word “metaverse” to describe their version.

Apple CEO Tim Cook previously told Dutch media outlet Bright that he avoids using the word “metaverse.”

“I always think it’s important that people understand what something is. And I’m really not sure the average person can tell you what the metaverse is,” Cook told Bright in an interview.

However, Cook seems interested in AR, telling the outlet that he thinks it’s “a profound technology that will affect everything.” He also said VR is not a way to “live your whole life.”

Greg Joswiak, Apple’s senior vice president of worldwide marketing, said metaverse is a “word I’ll never use,” in a conference hosted by The Wall Street Journal in October. Craig Federighi, Apple’s senior vice president of software engineering followed up with Joswiak’s quip saying, “Yeah, I’m good with that.”

Apple is expected to release its first mixed-reality headset in 2023, Bloomberg reported.

In July, Meta CEO Mark Zuckerberg told his staff that the company is in a “deep, philosophical competition” with Apple to build the virtual reality world.

Meta laid off around 11,000 of its employees last week, the first major job cut in its history, and a major cost pivot amid growing investor concern about his metaverse plan. The company’s employees were bracing layoffs as the company’s growth slows and some investors voiced concern about Zuckerberg’s metaverse spending.

Apple and fellow rival Snapchat have both said they want to focus more on AR than VR worlds, with Snap CEO Evan Spiegel calling AR “more immersive.

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